“Designer Lee Broom brings the charm of mid-century New York to a glamorous Tribeca penthouse, in which he also introduces select pieces from his upcoming collection”

Architectural Digest By Avantika Shankar 24 June 2021

“Exclusive Look Inside: Iconic Flatiron Building Undergoing Massive Transformation”

NY1 By Michael Herzenberg | November 30, 2020

The iconic Flatiron Building sits empty and it has nothing to do with the pandemic. The last tenant, Macmillan Publishing, which occupied all 22 floors, moved out when its lease expired a year and a half ago. Now it is undergoing a massive transformation. “Right now what’s going on with the building, it’s exciting,” said Sunny Atis, longtime Superintendent of the Flatiron Building, the first steel skyscraper in the city. “It was great to be able to unveil this beauty, the original skeleton of the building," Veronica Mainetti told NY1 as she hammered away at sheetrock and plaster covering parts of the original structure. She is President of the Sorgente Group of America, the majority owner of the Flatiron, which is spending more than $50 million to restore the landmark. …

“The Power 100”

Commercial Observer | April 25, 2018

Veronica Mainetti has been the president of Sorgente Group of America for seven years. In 2007, Sorgente acquired 32-34 Greene Street in Soho, Mainetti’s first renovation project. A decade later she’s immersed in the creation of a new energy rating system for historic preservation, a project with a sustainability professor and a biophilic architect—someone who incorporates experiences of the natural world (materials, light sources) into a built environment. When complete, it will be an important advance to anyone interested in sustainable design and development. …

“Here's how brands celebrated Earth Day - #ClimbingClimateChange for Sorgente Group by Pearl Media”

Campaign US By Zoë Beery | April 23, 2018

Owning a historic landmark can come with perks, like being able to say at dinner parties that you own a historic landmark. Less often is such a crown jewel an opportunity to protest climate change, but that’s what Veronica Mainetti, a real-estate developer with a passion for environmentalism, wanted to do with a property her company Sorgente Group of America owns that you may have heard of: the Flatiron Building. With projections by OOH-focused Pearl Media displayed on the facade, Mainetti planned to scale the side of the building to bring attention to sustainability. The climb did happen, but on the interior of the building rather than the outside - still a noteworthy feat. …

“The LGBT litmus test: Just how far has the industry come in adopting progressive policies for the gay and lesbian community?”

The Real Deal By Rich Bockmann | January 1, 2018

On the surface, examples abound of real estate players who publicly identify as gay or lesbian — from Douglas Elliman power broker Fredrik Eklund posting photos of his husband and their newborn twins on social media to Sorgente Group’s Veronica Mainetti lighting up her iconic Flatiron Building with the colors of the pride flag. But it’s impossible to quantify just how many members of the community exist in the industry. …

“This Real Estate Developer Has A Passion For Sustainability”

Forbes Women By MeiMei Fox | November 12, 2017

With a passion for sustainability, Veronica Mainetti, President of Sorgente Group of America, is committed to developing and restoring buildings that are both luxurious and environmentally conscious. She has traveled around the globe from Greenland to Vermont in order to learn about climate change and find new, energy-efficient ways to create projects that are truly green. …

“Meet NYC’s LGBT Leaders”

NY Post By Anna Davies | June 28, 2017

Claim to fame: A developer known for sustainable initiatives, her holdings are simultaneously iconic and eyebrow-raising. Not only does the Sorgente Group of America own a majority stake in the Flatiron Building, but its new developments are eco-trailblazers. In 2016, Veronica Mainetti’s condo conversion at 60 White in Tribeca entirely eliminated volatile organic compounds (VOCs) in construction and building materials. After work: Also a photographer, Mainetti shares her projects (including her conceptual series “Rebirth,” which won raves from art insiders) on Instagram. …

“Veronica Mainetti on VOC’s, Climate Change, and Exchanging Vows In The Trees”

Stone Fox Bride | June 23, 2017

Who: Mama, Entrepreneur, Environmentalist

Why She’s Foxy: She’s President of Sorgente Group of America, a photography aficionado and 5th generation Italian entrepreneur who believes that sustainable methods of building development is a crucial step toward saving the planet. …

“Veronica Mainetti photographic exhibit on view in the historic Flatiron Building”

Art Daily | May 23, 2017

Veronica Mainetti's “The Rebirth” in both photo and video graphic mediums captures the artist herself in several stages of an out-of-body experience. The conceptual image chronicles moments of the sleep cycle in which Mainetti's inner journey is explored by the artist and viewer alike. Mainetti uses the self as a means to explore not only her own journey, but also the condition of our current global circumstances. As humanity finds itself at a pivotal moment, we need desperately to take a deeper look at our history in order to preserve our future in a way that is sustainable. …

“Veronica Mainetti, a Sight for Sorgente Eyes”

Commercial Observer By Sara Pepitone | March 22, 2017

Who among us isn’t spellbound by the New York City skyline? Whether it’s architecture, design, construction or Instagram, one look at the rooftops and towers and you can’t help but be enchanted. The Chrysler Building has a pretty remarkable effect on Veronica Mainetti, the president of Sorgente Group of America. The night before her interview with Commercial Observer, she drove through the Midtown Tunnel and, as usual, looked up in awe at the 77-story Art Deco masterpiece. It’s her favorite building outside of Sorgente’s current holdings and her favorite overall. “It’s not just architectural and historic love for it; it’s also emotional and personal,” she said. …

“The Wild and Fabulous Instagram Account of Veronica Mainetti”

Commercial Observer By Max Gross | March 22, 2017

There are plenty of real estate figures who have Instagram accounts: Douglas Elliman’s Fredrik Eklund portays himself tucked into a first class seat; Dolly Lenz shows off her daughter Jenny and a tiny dog we can presume is hers. But it would be difficult to find an Instagram page more artful than that of Veronica Mainetti, the president of Sorgente Group of America. There are too many favorites to single out one, from Mainetti as Rosie the Riveter to her head popping out of a sea of green leaves, so we assembled our top picks. Enjoy. …

“Defining a New Development's Target Market Happens Early”

Mansion Global By Anne Machalinski | January 20, 2017

In some cases, the developer—and their specific niche in the market—dictates the target buyer, as is the case with Tribeca’s 60 White Street, a building erected in 1869 that the Sorgente Group of America is sustainably restoring and repurposing into eight luxury loft spaces. "Few developers are pushing sustainability within a historic context," said Sorgente Group of America president Veronica Mainetti, via email. "We’re aiming to reach buyers who not only appreciate luxury but also sustainable living." …

“New York’s 2017 Haute 100 List”

Haute Living By Catherine Sabino | December 12, 2016

Veronica Mainetti, President of the Sorgente Group of America, is known for preserving and restoring historic properties with sustainability foremost in mind. A major player and one of the most prominent women developers in New York real estate, Mainetti has a majority stake in the Flatiron Building. …

“Flatiron Building Landmark Status”

Yahoo! Finance By Daisy Alioto | October 21, 2016

It's been 50 years since New York City's Flatiron Building became an official landmark. Now it's one of the city's most beloved pieces of architecture, and its triangular shape (to fill the odd-shaped slice of intersection between Fifth Avenue and Broadway) remains striking. When the building was acquired in 2005 by Sorgente Group of America, there was speculation it would be converted into a hotel. At this time, however, the real estate investment company's president Veronica Mainetti says the only plans are to “[preserve] Flatiron's legacy and beauty while also keeping it updated to stand the test of time." …

“Who Are NYC's Female Power Players? (Part 2)”

BisNow Benjamin Mazzara | August 10, 2016

As the fifth generation in the Sorgente Group family business, Veronica Mainetti has been immersed in real estate from the beginning and has grown, literally and figuratively, with the company and the industry. Focused on historical restoration, preservation and development, Veronica says she has immense respect for every object and building that's survived, as they represent a victory over time. While each building comes with its own challenges, Veronica tells Bisnow, restoring these incredible structures is endlessly rewarding. …

“Say Cheese: Millennial Live News Network Assumes Flatiron Gallery Space for “Cheddar Life”

Commercial Observer By Lauren Elkies Schram | August 1, 2016

Live video news network Cheddar has taken over Sprint’s Flatiron Prow Artspace in the Flatiron Building and starting today is broadcasting daily live shows from the ground-level curved glass corner, Commercial Observer has learned. The millennial-geared cable network is launching “Cheddar Life,” a new block of live and on-demand programming focused on health, wellness, pets, beauty, cooking, fashion as well as media and technology, from a studio at 175 Fifth Avenue between East 22nd and East 23rd Streets. …

“Veronica Mainetti of the Sorgente Group on raising capital from Italy and the challenges of the LA market”

TheRealDeal By Katherine Clarke | March 8, 2016

Veronica Mainetti is the president of the Sorgente Group of America. Sorgente, which deploys funds raised predominantly from Italian investors, owns prominent Los Angeles buildings such as the Clock Tower Building in Santa Monica and the Fine Arts Building Downtown. It also owns a majority stake in the famed Flatiron building in New York. We sat down with Mainetti to talk about her L.A. portfolio and the state of the market. Read on for a closer look…

“60 White Street’s opulently restored loft residences marry history, luxury and sustainability in Tribeca”

InHabitat By Yuka Yoneda | March 6, 2016

“Everything from day one has been about having this building perform in a smarter way,” explains Veronica Mainetti in the trailer for a documentary she produced to chronicle 60 White’s restoration. “Passive house windows set a new energy standard with modern technology. What doesn’t come from the existing structure is locally sourced.” In addition to its impressive material reuse rate, the building was designed with a highly insulated envelope to keep energy usage to a minimum. …

“Women and Minorities Dwindling in Construction Industry”

Commercial Observer By Terrence Cullen | February 24, 2016

The number of women and minorities in the New York City construction industry has dropped, a report released last week shows. The largest demographic was among the women in the construction industry, which fell to 7% of the workforce in 2014 from 9% a year earlier. Veronica Mainetti, President of New York-based developer Sorgente Group of America, said the solution to more women in the construction world starts with middle management. "When there is a lack of encouragement for a particular group of people, in this instance women, to participate in a specific type of work, those individuals are oftentimes more inclined to work hard to prove themselves. Women are qualified and absolutely capable of tremendous contributions to the field of construction. It's time to do away with these stereotypes.” …

“Flatiron Building pays tribute to Paris attack victims with Eiffel Tower projection”

AMNY By Cristian Salazar | November 19, 2015

The Flatiron Building paid tribute to the victims of the Paris attacks with a projection of the Eiffel Tower on Wednesday night. The 40-by-100-foot projection displayed colors of the French flag on the Broadway side of the building from 7-11 p.m. The banner showed the motto of Paris: “She is tossed by the waves but does not sink.” The 21-story Flatiron Building, with its distinctive architecture that features a corner that narrows to six feet, is one of the most famous skyscrapers in the city …

“The 20 biggest power players in New York City real estate”

NY Post | By David Caplan, Jason Chen, Zachary Kussin, Heidi Mitchell, Andrew Sessa and David Kaufman | June 23, 2015

Veronica Mainetti stands out not only for being a successful female developer in a male-dominated industry but also for pushing the boundaries of green-friendly luxury real estate development. Her 60 White Street condominium conversion in Tribeca, where prices now start at $4.58 million, incorporates a high-insulation envelope to deter hot and cold air; local-sourced wood and marble; and — as testament to her dedication — the elimination of volatile organic compounds, which are extremely common chemicals in building materials. “In luxury building, sustainability and energy efficiency should be the norm because they’re very achievable,” the Italy-born Mainetti tells Alexa. “The more people literally buy into this philosophy, the more inexpensive it is going to become to practice it.” …

“Greater Aims Than Marketing With a Film Starring Green Luxury Apartments”

New York Times By Matt A.V. Chaban | May 11, 2015

The film shows a man in a leather biker jacket and a woman in an oversize black parka leaning against the gunwale of a boat, staring up at the huge icebergs floating by, dressed more for the cobblestones of SoHo than for the shoals of Greenland. The camera captures their amazement at the drifts of glacial beauty. Just then — crack! — both jump as a piece of ice the size of a townhouse cascades into the water. “I wanted to go see firsthand what the effects are of climate change and carbon emissions,” the woman in the parka, Veronica Mainetti, said last week while sitting on a green leather couch inside 60 White Street, a loft building in TriBeCa. “To see it, and to hear from the biologists and the climatologists — and the Greenlanders, what they’re going through. I knew we had to do something, but I was determined to do more.” …

“A Conversation With Veronica Mainetti of the Sorgente Group of America”

New York Times By Vivian Marino | March 31, 2015

Ms. Mainetti, 36, is president of the Sorgente Group of America, one of three holding companies of the Sorgente Group of Rome. Sorgente specializes in historical preservation projects and is majority owner of New York’s Flatiron Building. …

“Three Women Lead Successful New Development Projects in New York City”

Commercial Observer | January 28, 2015

It is rare to see women running real estate development projects, but there are three in New York City that have received significant attention in recent years for smart, distinguished projects that have generated strong sales. One came from a real estate dynasty, another pivoted from wealth management into development and another left a career in property management to start renewing property in her own vision. …

“She’s Green to the Extreme”

Observer By Guelda Voien | January 23, 2015

“I think of myself as a canary in the coal mine,” said Veronica Mainetti, the unlikely real estate scion, owner and developer of the Sorgente Group of America. The 36-year-old design school graduate was born in Rome, where her firm, which is on its fifth generation of Mainetti rule, is based. When she was 1 and a half years old, she was diagnosed with epilepsy. Years later, after she had moved to New York and begun scouting properties and developments for her family to invest in, she began connecting the frequency of her seizures to her environment. …

“Sustainably-Crafted 60 White Street Launches in Tribeca”

Curbed By Jessica Dailey | November 19, 2014

The on-going conversion of 60 White Street has been kept quiet, but an event to fête the launch of sales gave a peek at what Veronica Mainetti of the Sorgente Group is creating in the 1869 Tribeca building. The development team wanted to "push the level of sustainability" in the eight-unit condo building, and as such, all of the materials are sustainably and locally sourced …

“What’s On My Desk: Veronica Mainetti”

Haute Living By Laura Schreffler | June 12, 2013

Ever wonder what the most powerful leaders, business execs and celebrities keep on their desks? What’s on My Desk will take a look inside the offices and at the desks of the world’s most influential power players. This week we’ve featured Veronica Mainetti, President of Sorgente Group of America …

“Sorgente Group Buys Clock Tower”

GlobeSt.com By Bruce Haring | April 30, 2013

SANTA MONICA, CA - The new owner aims to preserve the historic property. Sorgente Group of America has purchased the iconic Santa Monica Clock Tower for $34.3 million. The 12-story, 53,465-square foot building is located at 221-225 Santa Monica Blvd. in the downtown area that’s nicknamed Silicon Beach, owing to the number of technology firms with offices. The Clock Tower building was built in 1929 by Walker & Eisen …